SEO report of swatchgroup.se

THE SWATCH GROUP (NORDIC) AB

www.swatchgroup.se/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.swatchgroup.se/

Character length : 19

Title
THE SWATCH GROUP (NORDIC) AB
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
THE SWATCH GROUP (NORDIC) AB

Character length : 28

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 16%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
114000
Heading structure in the source code
  • <H1> THE SWATCH GROUP (NORDIC) AB
  • <H2> BRANDS
  • <H3> Prestige&Luxury Range
  • <H3> High Range
  • <H3> Middle Range
  • <H3> Basic Range
Word cloud
  • swatch4
  • range4
  • tissot2
  • rado2
  • calvin2
  • klein2
  • flikflak2
  • watches2
  • longines2
  • certina2
  • brands2
  • omega2
  • group2
Keyword matrix
wordtitledescriptionsheading
swatch
range
tissot
rado
calvin
klein
Two Word cloud
  • calvin klein2
  • swatch group2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 1 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.70
Flesch Reading Ease
57.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.90
Dale–Chall Readability
10.00
SMOG Index
6.80
Spache Readibility
2.80
Number of letters
308
Number of words
55
Number of sentences
29
Average words per sentences
2
Number of syllables
96
Syllables in words
103
Average syllables in words
1.75
Number of words in first three syllables
11
Percentage of word / syllables
20.00
Words not in Dale-Chall easy-word list
39
Words not in Spache easy-word list
23

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 980px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
497 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
36
Number of source domains
4
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://ajax.googleapis.com/ajax/libs/jquery/1.6.2/jquery.min.js
  • http://www.swatchgroup.se/js/jquery.slideViewerPro.1.5.js
  • http://maps.googleapis.com/.. /js?key=AIzaSyD2nhd7cQyiq4FjRvwPTaXHTQmHg...
  • http://www.swatchgroup.se/js/ui.core.js
  • http://www.swatchgroup.se/js/ui.tabs.js
  • http://www.swatchgroup.se/js/skroll.js
  • http://www.swatchgroup.se/js/swatchgroup.js
  • http://cdnjs.cloudflare.com/.. /cookieconsent.min.js
List of render blocking css files
  • http://www.swatchgroup.se/css/reset.css
  • http://www.swatchgroup.se/css/grid.css
  • http://www.swatchgroup.se/css/swatchgroup.css
  • http://www.swatchgroup.se/css/svwp_style.css
  • http://www.swatchgroup.se/css/customer.css
  • http://www.swatchgroup.se/css/style.css
  • http://www.swatchgroup.se/css/customer-sp.css
  • http://cdnjs.cloudflare.com/.. /cookieconsent.min.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.swatchgroup.se/js/jquery.slideViewerPro.1.5.js
  • http://www.swatchgroup.se/js/jquery.scrollto.js
  • http://www.swatchgroup.se/js/ui.core.js
  • http://www.swatchgroup.se/js/ui.tabs.js
  • http://www.swatchgroup.se/js/skroll.js
  • http://www.swatchgroup.se/js/swatchgroup.js
File size of all javascript files combined
253.36KB
Javascript minifying
You can save 20.6KB (33% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.swatchgroup.se/css/reset.css
  • http://www.swatchgroup.se/css/grid.css
  • http://www.swatchgroup.se/css/swatchgroup.css
  • http://www.swatchgroup.se/css/svwp_style.css
  • http://www.swatchgroup.se/css/customer.css
  • http://www.swatchgroup.se/css/customer-sp.css
File size of all css files combined
74.98KB
CSS minifying
You can save 12.2KB (18% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
8.71KB
Gzip compression
Error! By using Gzip you can save 20.3KB (80% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
34
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.swatchgroup.se/css/customer-sp.cssExpiry time is not specified
http://www.swatchgroup.se/css/customer.cssExpiry time is not specified
http://www.swatchgroup.se/css/grid.cssExpiry time is not specified
http://www.swatchgroup.se/css/reset.cssExpiry time is not specified
http://www.swatchgroup.se/css/style.cssExpiry time is not specified
http://www.swatchgroup.se/css/svwp_style.cssExpiry time is not specified
http://www.swatchgroup.se/css/swatchgroup.cssExpiry time is not specified
http://www.swatchgroup.se/images/brand/logo/certina.pngExpiry time is not specified
http://www.swatchgroup.se/images/brand/logo/ck_watches.pngExpiry time is not specified
http://www.swatchgroup.se/images/brand/logo/flikflak.pngExpiry time is not specified
http://www.swatchgroup.se/images/brand/logo/longines.pngExpiry time is not specified
http://www.swatchgroup.se/images/brand/logo/omega.pngExpiry time is not specified
http://www.swatchgroup.se/images/brand/logo/rado.pngExpiry time is not specified
http://www.swatchgroup.se/images/brand/logo/swatch.pngExpiry time is not specified
http://www.swatchgroup.se/images/brand/logo/tissot.pngExpiry time is not specified
http://www.swatchgroup.se/images/logo.pngExpiry time is not specified
http://www.swatchgroup.se/images/mainimg.jpgExpiry time is not specified
http://www.swatchgroup.se/images/ui/footer/bg.pngExpiry time is not specified
http://www.swatchgroup.se/images/ui/header-bg-ll.pngExpiry time is not specified
http://www.swatchgroup.se/images/ui/site-nav/label_brands.pngExpiry time is not specified
http://www.swatchgroup.se/images/ui/site-nav/label_company.pngExpiry time is not specified
http://www.swatchgroup.se/images/ui/site-nav/label_contact.pngExpiry time is not specified
http://www.swatchgroup.se/images/ui/site-nav/label_cs.pngExpiry time is not specified
http://www.swatchgroup.se/images/ui/site-nav/label_home.pngExpiry time is not specified
http://www.swatchgroup.se/images/ui/top-bar/bg.pngExpiry time is not specified
http://www.swatchgroup.se/images/ui/transition/linewipe-mask.pngExpiry time is not specified
http://www.swatchgroup.se/js/skroll.jsExpiry time is not specified
http://www.swatchgroup.se/js/swatchgroup.jsExpiry time is not specified
http://www.swatchgroup.se/js/ui.core.jsExpiry time is not specified
http://www.swatchgroup.se/js/ui.tabs.jsExpiry time is not specified
http://maps.googleapis.com/.. /js?key=AIzaSyD2nhd7cQyiq4FjRvwPTaXHTQmHg...30 minutes

 Speed test – Images

File size of all images combined
327.18KB
Image optimisation
You can save 172.5KB (71% compression) by optimising the images below:

 Links

We found a total of 22 different links.
Internal links: 7
External links: 15

External links:

Link text (anchor) Link strength
OMEGA
LONGINES
RADO
TISSOT
CERTINA
Calvin Klein watches
Swatch
flikflak
Omega
Longines
Rado
Tissot
Certina
Calvin Klein watches & jewelry
FlikFlak

Internal links:

Link text (anchor) Link strength
THE SWATCH GROUP (NORDIC) AB
HOME
COMPANY
BRANDS
CUSTOMER SERVICE
CONTACT
PRIVACY POLICY

 Website security

IP
193.222.87.236
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

radowatchshop.com

radowatchshop.com

omegawatch.us

omegawatch.us

tissotonlineshop.com

tissotonlineshop.com

cheaptissotwatches.co.uk

cheaptissotwatches.co.uk

omegawatchshop.com

omegawatchshop.com

tissotwatchshop.com

tissotwatchshop.com

swatchgroup.se

swatchgroup.se

tissotwatches.org.uk

tissotwatches.org.uk

watch-omega.co.uk

watch-omega.co.uk

sguscustomerservice.com

sguscustomerservice.com

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : THE SWATCH GROUP (NORDIC) AB, ( 42px from top )
  • H2 : BRANDS, ( 1387px from top )

 Typos

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